So we learned before that a sustainable business has no negatives. The natural world has no negatives. So therefore, we can say, that a SB is similar to the natural world. And to be sure a SB is indeed full of no negatives we can say a SB should be guided by the natural world.
But what does that mean? To be guided by the natural world?
Ever hear of the term biomimicry?
It is a combination of the two words biology and mimic. Mimicking biology.
People mimic those who they look up to, a sibling, parent, friend, idol. Why should our businesses be any different? By mimicking nature we see what has worked (and what hasn't worked) and base models off that.
Janine Benyus can explain biomimicry better than I can. Her book, titled Biomimicry, defines and describes cases being put in place inside laboratories and the world as we know it.
Visit her website here for more information
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