To this point I've discussed many things that make up a sustainable business, in terms of the three legs. Financial, social, and environmental achievement is key.
However I've yet to describe what a sustainable business would look like.
A sustainable business (now termed from here on out SB) takes it's cues and lessons from the natural world. Why? Well think about it. The natural world has no negatives with it.
BUT WAIT MICHELLE!
What about coal, gas, and oil? When there is an oil spill it hurts the environment. Yes, yes it does. But think, where are those materials located at? They are stored in the Earth's crust, pressurized, sequestered. Not available into the biosphere (the place there there is all life on Earth - above the crust and below the atmosphere). The components of oil, coal, and natural gas are only released through intense natural disasters (in which only small amounts would be released in comparison to the fossil fuels humans have brought out into the biosphere) and human manipulation.
So, back on track. The natural world has no negatives within it. Everything breaks down into food and nutrients for something else. The only energy source is the Sun, and is transformed into energy through photosynthesis, which (you guessed it) has no negatives at all.
Why then are humans so destructive? Why do our energy sources sway away from the sun to a source that holds a multitude of negatives like air pollution, soil deterioration, as well as being a finite source (meaning there's a limit to how much there is. Coal will not go on forever, unlike wind that does)
A SB has no negatives with it. Just like the natural world.
How does that happen though? Those will be my topics in the upcoming days, so stay tuned!
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